The 7 Best Agency Reporting Tools for Marketers in 2025

If you run a marketing agency, you already know that reporting isn’t just a checkbox — it’s a big part of how you keep clients happy and prove your value. The right agency reporting tools make that job faster, clearer, and even less stressful. 

Whether you're tracking ad performance, surfacing creative insights, or just trying to pull clean reports on time, this guide breaks down the top tools built to help agencies do it better.

In this article, we’ll cover: 

• 7 top marketing agency reporting tools and how we chose them
• What client reporting tools are
• Whether you need one tool or a stack

Let’s jump right into the top tools!

The 7 Best Agency Reporting Tools: TL;DR

1. Bestever: Best for creative-level performance reporting
   ‍
2. AgencyAnalytics: Best for all-in-one SEO, PPC, and social client dashboards
   ‍
3. Oviond: Best for custom data visualizations with drag-and-drop simplicity
   ‍
4. Databox: Best for real-time performance tracking with hundreds of integrations
   ‍
5. DAXRM: Best for centralized campaign and report management
   ‍
6. Whatagraph: Best for cross-channel reports and fast client-facing outputs
   ‍
7. Dashthis: Best for automating recurring reports with minimal setup

1. Bestever: Best for creative-level performance reporting

Bestever is made for agencies running creative-heavy campaigns. It goes beyond surface-level metrics like click-through rate (CTR) and return on ad spend (ROAS) by breaking down performance at the creative level and showing which visuals, hooks, and scripts are driving real results. It’s ideal for teams that need to back up their creative strategy with data, pitch stronger concepts to clients, and move fast when an ad starts to fatigue.

Features

• Creative analytics: Breaks down ad performance by visual hooks, scripts, and formats
• Ask AI: Get quick answers like “What are my top-performing UGC ads this month?”
• Creative generation: Use winning ads as inspiration and generate new versions instantly
• Performance tagging: Automatically tags creative types, hooks, and calls to action
• Historical benchmarking: Compare current campaigns to past performance with built-in context

Pros

• Visual clarity: Easily show clients what’s working and why
  
  
• Actionable data: Identifies fatigued creatives and suggests replacements
  
  
• Fast iteration: Generate or remix new ad concepts in-platform

Cons

• Creative-first: Might need to pair with a broader performance dashboard tool
• Meta and LinkedIn focus: Might need another tool if you want to connect your other accounts

Pricing

Bestever offers a free trial, then the Basic plan starts at $99 per month.

2. AgencyAnalytics: Best for all-in-one SEO, PPC, and social client dashboards

AgencyAnalytics gives agencies a way to track SEO, PPC, email, and social performance in one place. It’s a solid pick for teams managing multiple services who need to automate client reports and keep things organized. With customizable dashboards and white-label options, it’s built for client transparency at scale.

Features

• Drag-and-drop dashboard builder: Customize views for different clients or services
  ‍
• 60+ integrations: Includes Google Ads, Meta, Mailchimp, HubSpot, and more
  ‍
• White-label options: Add your agency’s logo, branding, and custom domain
  ‍
• SEO tools included: Keyword tracking, backlink monitoring, and site audits

Pros

• Multi-service ready: Works for SEO, ads, email, and more
  
  
• Client access: Let clients log in to view real-time performance
  
  
• Highly customizable: Dashboards are flexible across industries and channels

Cons

• Limited creative insight: Doesn’t show why a creative worked
  
  
• Might feel complex: Some users may need training to get the most out of it

Pricing

AgencyAnalytics has a 14-day free trial, then plans start at $79 per month for up to 5 clients.

3. Oviond: Best for custom data visualizations with drag-and-drop simplicity

Oviond is great for agencies that want flexible, visually polished reports without spending hours on setup. You can connect multiple platforms, use templates, or build from scratch with drag-and-drop widgets. It’s a good fit for small to mid-sized teams that want to impress clients with sleek reporting visuals.

Features

• Drag-and-drop editor: Build custom reports without code
  
  
• Multi-platform integrations: Supports Google Ads, Facebook, Instagram, and more
  
  
• Template library: Prebuilt reports for common agency use cases
  
  
• Client portal access: Let clients log in to view their reports anytime

Pros

• Flexible layouts: Easy to adjust designs per client
  
  
• Fast setup: Start with templates or build your own
  
  
• Client-friendly visuals: Great for showcasing KPIs and trends

Cons

• Light on analysis: Doesn’t explain performance drivers
  
  
• May require another tool: No deep creative or funnel breakdowns

Pricing

Oviond offers a free trial, then plans start at $15 per month for one client.

4. Databox: Best for real-time performance tracking with hundreds of integrations

Databox is an online marketing reporting tool that helps agencies monitor campaign performance in real time across dozens of platforms. It’s ideal for data-driven teams that want to spot changes quickly and keep clients in the loop with live dashboards. You can pull data from over 100 sources and create scorecards, mobile alerts, or interactive views with just a few clicks.

Features

• Real-time dashboards: Monitor metrics as they update across channels
  
  
• 100+ integrations: Includes HubSpot, Google Ads, Meta, Shopify, and more
  
  
• Scorecards and alerts: Get notified when KPIs rise or fall
  
  
• Mobile and TV apps: Access dashboards from anywhere

Pros

• Live data views: Great for fast-moving teams
  
  
• Broad integrations: Works across sales, marketing, and CRM platforms
  
  
• Custom goals: Track progress toward client targets in real time

Cons

• Less visual: Not designed for creative or ad previews
  
  
• Takes setup: Building the right views can take time upfront

Pricing

Databox has a free forever plan, then the Starter plan starts at $59 per month for up to five users.

5. DAXRM: Best for centralized campaign and report management

DAXRM is built for agencies that want a more organized way to manage campaigns and reporting in one place. It combines client communication, performance tracking, and reporting into a centralized dashboard. If you're juggling multiple clients and are tired of chasing updates across platforms, DAXRM helps keep everything aligned.

Key features

• Campaign hub: View timelines, tasks, and performance all in one place
  
  
• Client reporting tools: Create reports linked directly to campaign data
  
  
• Internal notes and approvals: Keep your team aligned with built-in workflows
  
  
• Custom branding: Apply agency logos and styles to reports

Pros

• All-in-one dashboard: Less tool-hopping across projects
  
  
• Good for internal ops: Helps track work across teams and timelines
  
  
• Client-friendly: Reporting feels connected to actual campaign progress

Cons

• Limited creative insights: Focused on project and KPI tracking
  
  
• Fewer integrations: May need to pair with other tools for ad platforms

Pricing

DAXRM has a free forever plan, and then the Essentials plan starts at $20 per month for five accounts.

6. Whatagraph: Best for cross-channel reports and fast client-facing outputs

Whatagraph is a go-to for agencies that need to pull together cross-channel performance reports quickly. It’s especially handy when clients want clean, branded reports without diving into dashboards. You can automate delivery, apply templates, and combine data from multiple sources in a single view.

Features

• Cross-channel reporting: Merge data from multiple platforms into one report
  
  
• Branded templates: Add your logo, colors, and custom styles
  
  
• Automated delivery: Schedule reports for weekly or monthly sends
  
  
• Prebuilt widgets: Drop in metrics without manual formatting

Pros

• Quick setup: Templates and widgets make reporting fast
  
  
• Client-ready exports: Looks polished out of the box
  
  
• Supports many platforms: Ideal for multi-channel campaigns

Cons

• Not deep on creative: Doesn’t show ad-level visuals or hooks
  
  
• More polished than powerful: Great for summaries, less so for strategy

Pricing

Whatagraph offers custom pricing. You can request a quote for more information.

7. Dashthis: Best for automating recurring reports with minimal setup

Dashthis is ideal for agencies that need to send recurring reports without spending hours formatting slides. It focuses on speed and simplicity, letting you plug in data sources, choose a template, and automate delivery with just a few clicks. If you're managing lots of smaller clients and want to keep things efficient, it’s a solid pick.

Features

• Preset templates: Start reporting quickly with built-in layouts
  
  
• Automated report delivery: Schedule reports to go out on your timeline
  
  
• Simple integrations: Works with Google Ads, Facebook, LinkedIn, and more
  
  
• Client sharing links: Share live dashboards or export as PDFs

Pros

• User-friendly: Minimal learning curve
  
  
• Fast setup: Great for small teams or quick turnarounds
  
  
• Budget-friendly: Lower entry cost compared to some alternatives

Cons

• Basic visuals: Less flexible if you want heavy customization
  
  
• Not built for deep analysis: Best for simple metric tracking

Pricing

Dashthis has a free trial, and then the Individual plan starts at $49 per month for up to three dashboards.

Top agency tools at a glance

Let’s take a quick side-by-side look at the tools covered in this guide, including what each one does best, whether it offers real-time data, and how pricing works. Here is how they compare:

How we chose these tools

We didn’t just pick the biggest names — we looked for tools that actually make agency life easier. Whether you’re managing a handful of clients or dozens, the tools on this list were chosen based on how well they handle the real jobs agencies deal with every week.

Here’s what we looked for:

• Ease of use: Can a team member generate useful reports without needing a full walkthrough?
  
  
• Creative vs. performance data: Do they go beyond CTR, CPA, and ROAS to explain why ads perform?
  
  
• Client transparency: Can clients access their own dashboards or get branded reports without confusion?
  
  
• Automation and integrations: Are reports updated automatically, and do they work across your stack?
  
  
• Visual reporting: Do they support things like image previews, video stats, or creative-level breakdowns?

We included tools for different use cases, from visual dashboards to real-time alerts and creative analytics, so you can pick the mix that fits your agency best.

What is agency reporting software?

Agency reporting software helps marketing teams turn campaign data into reports clients can actually understand. It acts like a central hub where you connect your data sources, choose the metrics that matter, and generate reports. Instead of jumping between ad platforms, spreadsheets, and screenshots, these tools pull everything into one place, often with client-ready dashboards or automated PDF reports. 

Some platforms offer a wide view across SEO, email, and paid media, while others focus more deeply on things like creative performance or campaign timelines. The right tool depends on how your agency works and what you need to communicate.

Why does client reporting need to go beyond metrics?

Most client reports focus on what happened, like clicks, conversions, and spend. That’s useful, but it only tells half the story. When performance dips or results plateau, numbers alone don’t explain why. That’s when agencies start scrambling to figure out what’s wrong with the creative.

That’s why going beyond surface-level metrics matters. Tools like Bestever help you break down performance at the creative level — showing which visuals are holding attention, which hooks are fatiguing, and what messaging resonates. Instead of reporting after the fact, you can use creative insights to fix problems before they affect results.

Do you need one tool or a reporting stack?

If you’re mostly tracking KPIs across paid channels, an all-in-one dashboard tool like AgencyAnalytics or Oviond might be enough. But if you’re also managing ad creative, content, or client strategy, you’ll likely need more than one tool to cover everything.

For example, many agencies pair a general reporting tool with something like Bestever to get creative-level insights. That way, one platform shows the overall numbers, and the other explains what’s driving them. It’s not about using more tools, it’s about using the right ones together.

How Bestever can help agencies with reporting

The best agency reporting tools don’t just collect data, they help you understand it. And for agencies managing paid social, creatives are one of the biggest variables. Metrics like CTR and ROAS only tell you what happened. But if you can’t explain why an ad worked (or didn’t), it’s hard to scale what’s performing or fix what’s falling flat.

That’s where Bestever fills the gap. 

Bestever doesn’t just show you the numbers, it gives real insight into what’s working creatively — so your team can move faster, stay aligned, and make informed decisions.

Here’s how: 

• Analyze your ads' effectiveness: Bestever’s Ad Analysis Dashboard gives you instant feedback on an ad's visual impact, brand alignment, sales orientation, and audience engagement. It’ll even break down each element in detail. 
  ‍
• Get suggestions to improve every frame: If an ad isn’t hitting the mark, ask Bestever to tell you what’s wrong and get instant, actionable suggestions on what to do to fix it. No more guessing or wasting time — your team can start fixing those issues asap. 
  ‍
• Understand your audience: Bestever’s audience analysis tools go beyond sharing standard demographics, helping refine both targeting and messaging. You can share your website URL or integrate it with your ad manager, and it’ll quickly let you know who wants to hear more from you. 
  ‍
• Rapid asset generation: Fetch AI-generated images, stock photos, and video clips that all fit your brand voice. Then you can share the creatives with your team to make multiple ad variations faster.
  ‍‍
• Instant feedback loop: Know immediately why an ad variant underperforms, then pivot before wasting your budget.

Want to make creative reporting easier and more actionable? Let our team walk you through how Bestever can help.

Schedule a free demo of Bestever now. 

Frequently asked questions

What is the best agency reporting tool for paid social?

If you're looking for broad performance tracking across platforms, tools like AgencyAnalytics, Databox, and Oviond are solid picks. But if your agency needs to do creative analytics, those tools may not have what you need. If you want to understand why an ad worked (not just how it performed), Bestever stands out by breaking down results at the creative level, from visual hooks to script fatigue. It can even analyze ads made by AI ad generators like AdCreative.

Do I need separate tools for dashboards and creative?

You can — but you don’t have to. Most tools handle performance metrics well, but creative analysis tends to fall through the cracks. For agencies that already use something like AgencyAnalytics for client-facing dashboards, creative analytics tools like Bestever or Motion work as the creative layer that explains the why behind the numbers.

How often should agencies report to clients?

There’s no one-size-fits-all answer, but most agencies do weekly or bi-weekly updates, plus monthly recaps. What matters more than frequency is clarity. Clients want to know what’s working and what’s not, whether that’s flagging creative fatigue or finding problems in the ad’s design.

What’s the difference between Bestever and AgencyAnalytics?

AgencyAnalytics is great for surfacing top-level key performance indicators across channels. Bestever goes deeper into ad creative analysis and performance. Bestever doesn’t just report the outcome — it helps you understand what creative elements drove the outcome. If you’re running UGC-heavy campaigns or want to show why a specific concept worked, Bestever gives you that frame-by-frame insight.