10 Best Facebook Reporting Tools Marketers Are Using in 2025

Tracking Facebook ad performance can get messy, especially if you're stuck exporting spreadsheets or jumping between tabs. Facebook reporting tools make it easier by collecting key metrics like click-through rate (CTR), cost per click (CPC), and cost per thousand impressions (CPM) — all in one place.

They also surface deeper insights like conversions and return on ad spend (ROAS), helping you figure out what’s working and what’s not. With everything in one view, it’s easier to measure efficiency, track ROI, and make smarter decisions about your ad strategy. 

In this article, we’ll cover: 

• What Facebook reporting tools are
• Top 10 tools for 2025
• How to choose your tools

Let’s start by understanding what these Facebook reporting tools are.

What are Facebook reporting tools?

Facebook Ads reporting tools help you track, organize, and understand your ad performance. They pull key metrics like click-through rate (CTR), cost per click (CPC), impressions, and return on ad spend (ROAS) into one place, so you can actually use the info to improve your campaigns.

There are two types of tools — native tools, like Meta Ads Manager and Audience Insights, and third-party tools, like Bestever or Whatagraph. 

• Native tools give you direct access to Meta’s data, but they can be limited in customization or feel clunky for newcomers. 
• Third-party platforms often layer on extra features like better visuals, cross-platform tracking, or creative analytics (and analysis).

In the past, marketers might have used spreadsheets or screenshots to track performance. Today, with many campaigns and high stakes, there's a need for faster and more reliable tools. That’s where tools backed by digital ad intelligence give you a real edge.

TL;DR: 10 Best Facebook reporting tools for 2025

1. Bestever: Best for creative performance analysis and client-ready reports
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2. Meta Ads Manager: Best for free, native reporting
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3. Whatagraph: Best for all-in-one automated reports for multiple platforms
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4. AgencyAnalytics: Best for agencies managing many client accounts
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5. Supermetrics: Best for automating data pulls into Google Sheets or Looker
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6. Swydo: Best for scheduling customizable PDF reports
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7. Databox: Best for interactive dashboards and KPI tracking
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8. ReportGarden: Best for PPC reporting across Facebook and Google
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9. Sprout Social: Best for teams focused on both paid and organic social
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10. Social Status: Best for benchmarking and presentation-ready exports

1. Bestever: Best for creative performance analysis and client-ready reports

Bestever helps marketers and agencies quickly see which Facebook creatives are working by scoring ads on metrics like hold rate and scroll-stopping power. It skips the spreadsheets, delivers visual reports, and includes AI-backed suggestions to improve your next round of creative.

Features

• Connects directly to your Meta ad account
  
  
• Scores creatives on visual impact, clarity, and engagement
  
  
• AI-powered suggestions for improving low-performing ads
  
  
• Tags creative types (hook, product demo, etc.)
  
  
• Visual reports that are easy to share
  
  
• Audience insights based on brand and website data

Pros

• Quick insights into what creative is working and why
• Client-friendly reports you can share with a link
• Creative tagging for scroll-stoppers, hooks, and formats
• No spreadsheets required for tracking creative fatigue

Cons

• Focuses heavily on creative performance, not a full cross-channel dashboard
  
  
• Not ideal if you just want raw data exports or custom SQL queries

Ideal users

Bestever is great for agencies or in-house marketers who care about improving ad creative, not just tracking numbers. It’s less suited for teams focused on spreadsheets or cross-channel performance.

Pricing

Bestever offers a free trial. Then, pricing starts at $49 per month for access to the ad analysis dashboard and more.

Verdict

If creative quality is a core part of your ad strategy, Bestever gives you the tools to measure, improve, and report on it faster. It’s a strong pick for marketers who want more than just performance data.

2. Meta Ads Manager: Best for free, native reporting

Meta Ads Manager is Facebook’s built-in platform for running and tracking ads across Facebook and Instagram. It’s a free Facebook ads reporting tool that gives marketers direct access to campaign data, budget controls, and performance metrics without needing any third-party software.

Features

• Free access to performance data
  
  
• Campaign, ad set, and ad-level views
  
  
• Customizable columns and filters
  
  
• Built-in tools for targeting and budget management
  
  
• Integrates with Meta Pixel and Audience Insights

Pros

• Free to use and fully integrated with your ad account
  
  
• Custom reporting filters and breakdowns
  
  
• Great for checking data at the campaign, ad set, or ad level

Cons

• Interface can be slow and a bit overwhelming, especially with large accounts
  
  
• No creative-specific insights or auto-generated visuals
  
  
• Not ideal for client-facing reports

Ideal users

This tool is best for marketers who want raw, direct access to Meta’s ad data and is not ideal for teams needing polished reports or multi-platform comparisons.

Pricing

Meta Ads Manager is free and is included with any active Facebook ad account.

Verdict

This tool is solid for anyone who needs full control over Facebook campaigns, but expect a learning curve and limited visuals.

3. Whatagraph: Best for all-in-one automated reports for multiple platforms

Whatagraph is a reporting tool that lets you pull performance data from Facebook and other platforms into one place. It’s built for marketers who want to create visual reports without having to manually gather data or build dashboards from scratch.

Features

• Connects to Facebook, Google Ads, TikTok, LinkedIn, and more
  
  
• Automated report scheduling
  
  
• Branded, client-ready templates
  
  
• Cross-channel performance tracking
  
  
• Drag-and-drop report builder

Pros

• Easy-to-use report builder with drag-and-drop widgets
  
  
• Supports multiple data sources beyond Facebook
  
  
• Branded reports that look great for clients
  
  
• Automated scheduling for hands-off reporting

Cons

• Pricier than some alternatives
  
  
• Limited creative analysis, focus is more on numbers than visuals
  
  
• Can take time to set up your first few reports

Ideal users

Whatagraph is great for agencies and marketing teams that need to report across multiple ad platforms.

Pricing

Whatagraph offers custom pricing. If you’d like to learn more, you can request a quote.

Verdict

If you’re looking for a hands-off way to generate clean, professional reports across platforms, Whatagraph makes the process easy — just be prepared for custom pricing.

4. AgencyAnalytics: Best for agencies managing many client accounts

AgencyAnalytics helps agencies centralize Facebook ad performance into dashboards and reports that can be customized, branded, and automatically shared with clients.

Features

• Connects to Facebook, Google Ads, SEO tools, and more
  
  
• White-labeled reports and dashboards
  
  
• Automated report scheduling and delivery
  
  
• Client login access
  
  
• Integrates with PPC, social, SEO, and call tracking tools

Pros

• Built for agencies with multi-client support
  
  
• Clean, branded reports and dashboards
  
  
• Client login access and automated updates
  
  
• Supports other channels like Google Ads, SEO, and email

Cons

• Visual customization is solid, but not as flexible as some design-focused tools
  
  
• Limited creative-level insights for Facebook ads
  
  
• Might feel too broad if you only need Facebook reporting

Ideal users

AgencyAnalytics works well for agencies and freelancers who need to deliver recurring reports across multiple clients. 

Pricing

AgencyAnalytics offers a free trial. Then, the Freelancer plan starts at $79 per month for up to five clients (a client’s website and their integrations).

Verdict

If you’re managing several client accounts and want an easy way to create and deliver branded reports, AgencyAnalytics can help make the job simpler.

5. Supermetrics: Best for automating data pulls into Google Sheets or Looker

Supermetrics is a data automation tool that pulls Facebook Ads data into platforms like Google Sheets, Excel, and Looker Studio. It’s built for marketers who want full control over how their reports look and prefer to work in their own custom setup.

Features

• Direct integrations with Facebook Ads, Google Ads, LinkedIn, and more
  
  
• Scheduled data pulls into spreadsheets or BI tools
  
  
• Customizable queries and filters
  
  
• Works across multiple ad accounts
  
  
• Pre-built templates for faster setup

Pros

• Sends data directly to Google Sheets, Excel, or Looker Studio
  
  
• Highly customizable for people who know what they want to track
  
  
• Works across multiple platforms and ad accounts
  
  
• Automates data refreshes on a set schedule

Cons

• No built-in dashboards or visual reports, everything’s DIY
  
  
• Can feel technical if you’re not comfortable with spreadsheets
  
  
• Doesn’t include creative-level insights

Ideal users

Supermetrics works well for data-savvy marketers and analysts who want to control the reporting process from end to end. It’s less suited for teams looking for visual dashboards or creative insights out of the box.

Pricing

Supermetrics offers a free trial. Then, the Starter plan starts at $29 per month for one core destination and one Supermetrics user.

Verdict

If you prefer to build your own reports and already use platforms like Sheets or Looker Studio, Supermetrics gives you the automation and flexibility to do it your way.

6. Swydo: Best for scheduling customizable PDF reports

Swydo is a reporting tool that helps marketers and agencies create, schedule, and send Facebook ad reports in PDF format. It’s built for those who want recurring updates delivered without needing to log in or build custom dashboards each time.

Features

• Connects to Facebook Ads, Google Ads, and more
  
  
• Customizable report templates
  
  
• Automated email scheduling
  
  
• White-label options for branding
  
  
• Space for goals, notes, and summaries within reports

Pros

• Simple, no-fuss reports that are easy to schedule and share
  
  
• PDF exports and branded templates
  
  
• Supports multiple marketing channels
  
  
• Includes space for comments, goals, and summaries

Cons

• Not interactive, static reports only
  
  
• Limited design options compared to some tools
  
  
• Not focused on creative performance

Ideal users

Swydo is useful for agencies or consultants who send recurring reports and want a consistent format for client updates. It’s not ideal for teams that need live dashboards or in-depth creative analysis.

Pricing

You can try Swydo for free. Plans start at $49 per month for 10 data sources.

Verdict

Swydo is a practical pick for teams that want to automate report delivery and keep things straightforward, especially if most reporting is done via email.

7. Databox: Best for interactive dashboards and KPI tracking

Databox is a dashboard tool that brings together Facebook Ads data and other sources into live, visual reports. It’s designed for marketers who want to track performance across platforms in real time without building reports manually.

Features

• Real-time dashboards with pre-built templates
  
  
• Integrations with Facebook, Google Ads, HubSpot, Shopify, and more
  
  
• Mobile app access for performance tracking on the go
  
  
• Goal tracking and custom alerts
  
  
• Ability to combine multiple data sources in one view

Pros

• Real-time dashboards that are easy to share
  
  
• Pre-made templates for quick setup
  
  
• Pulls in data from multiple platforms
  
  
• Can set alerts when KPIs change

Cons

• Limited creative or ad-level analysis
  
  
• Some features locked behind higher-tier plans
  
  
• Dashboards may take time to organize if you want custom views

Ideal users

Databox is a solid option for marketing teams or agencies that want to stay on top of campaign performance across platforms. It’s not the right fit if you need in-depth creative analysis or detailed, client-facing exports.

Pricing

Databox has a free forever plan, then the monthly plan starts at $59 per month for 5 users and 3 data sources.

Verdict

If you want to keep tabs on your metrics in real time and pull in data from multiple platforms, Databox is a simple way to stay on top of the numbers without extra setup.

8. ReportGarden: Best for PPC reporting across Facebook and Google

ReportGarden is a reporting tool geared toward paid media teams that want to present campaign results in a clean, exportable format. It supports multiple ad platforms and makes it easy to create and schedule reports for delivery.

Features

• Integrations with Facebook, Google Ads, Bing, and LinkedIn
  
  
• Branded, customizable PDF reports
  
  
• Automated scheduling and delivery
  
  
• Cross-platform performance summaries
  
  
• White-labeling for agencies

Pros

• Simple report builder with templates for paid media
  
  
• Cross-platform support (Facebook, Google, Bing, LinkedIn)
  
  
• Scheduled reports with PDF or online sharing
  
  
• White-label options for agencies

Cons

• Not much depth beyond PPC performance
  
  
• Lacks creative or audience-level insights
  
  
• Dashboard visuals are basic compared to other tools

Ideal users

ReportGarden works well for agencies or media buyers who run PPC campaigns across multiple platforms. It’s not a great match for teams looking for creative analysis or interactive dashboards.

Pricing

There is a 14-day free trial, then plans start at $75 per month for all available integrations, with fair usage limits.

Verdict

ReportGarden is a practical choice for teams focused on paid search and paid social who want polished reports without building them from scratch.

9. Sprout Social: Best for teams focused on both paid and organic social

Sprout Social is a social media management tool that covers both paid and organic performance. It’s designed for teams that want to manage publishing, engagement, and reporting from one central place.

Features

• Facebook Ads integration alongside organic post tracking
  
  
• Publishing and scheduling tools for multiple platforms
  
  
• Social inbox for managing comments and DMs
  
  
• Customizable, presentation-ready reports
  
  
• Support for Instagram, Twitter, LinkedIn, and TikTok

Pros

• Combines paid and organic social reporting
  
  
• Built-in publishing, inbox, and scheduling tools
  
  
• Easy-to-read reports with client-ready visuals
  
  
• Supports other platforms like Instagram, Twitter, and LinkedIn

Cons

• Reporting features are solid, but not as deep for creative-level ad data
  
  
• Higher cost if you're only using it for Facebook ads
  
  
• Less customization in reporting compared to dedicated ad tools

Ideal users

Sprout Social is a good option for social media teams who want to manage both paid and organic campaigns in one tool. It may not be the right choice if you're only focused on Facebook Ads or want deeper ad creative insights.

Pricing

Sprout social offers a free trial, then the Standard plan starts at $199 per seat per month (billed annually — they don’t offer monthly billing).

10. Social Status: Best for benchmarking and presentation-ready exports

Social Status is a reporting tool that tracks Facebook ad performance and allows easy comparison across campaigns, time periods, and competitors. It’s built for marketers who need clear, structured reports without a lot of setup.

Features

• PDF and PowerPoint exports
  
  
• Competitive benchmarking by brand or industry
  
  
• Performance tracking for paid and organic campaigns
  
  
• Ready-to-use report templates
  
  
• Support for Facebook, Instagram, LinkedIn, and Twitter

Pros

• Clean, formatted exports in PDF or PowerPoint
  
  
• Competitive benchmarking options
  
  
• Supports paid and organic reporting
  
  
• Quick setup with ready-to-use templates

Cons

• Less flexible for custom metrics or dashboards
  
  
• Limited creative analysis
  
  
• Smaller feature set compared to all-in-one platforms

Ideal users

Social Status works well for marketers who want fast, client-ready reports with minimal customization. It’s not suited for teams that need creative insights or custom dashboards.

Pricing

Social Status offers a free tier, then the Micro plan starts at $9 per month for up to 3 accounts. Social Status also offers professional plans if your team needs more.

Verdict

For teams that want clean, exportable reports with benchmarking built in, Social Status is a simple, affordable option.

How to choose the right tool for your needs

There’s no one-size-fits-all option — what works best depends on your team setup, goals, and how deep you want to go with the data. Here’s what to consider:

• Team type matters: In-house teams may want real-time dashboards to optimize quickly, while agencies often need polished reports and multi-account access. Consider the size of your team and your needs.
  
  
• Think about your reporting style:  Figure out how you want to present your reports or how you’d like to integrate your sources and visualization tools. If you're working heavily in spreadsheets or dashboards like Looker Studio, you might want something with strong automation features — this is why many marketers look into Supermetrics or its competitors.
  
  
• Set a budget: Some tools start around $30/month, but more advanced features or extra client accounts can raise that quickly. Figure out what you’re willing to spend on a monthly basis.
  
  
• Know your goal: Are you just tracking performance, or do you want deeper insights, like which creatives or messages are actually driving results? If you’re managing multiple platforms, make sure your Facebook insights line up with your broader Google ad strategy.

Pro tip: If you’re also testing different visuals and want to generate creative variations fast, tools like Bestever and AdCreative AI can help you produce assets to support what you’re learning from your reports.

How Bestever helps you improve your FB ads

Most Facebook reporting tools focus on metrics like clicks, impressions, and conversions. That data’s helpful, but it doesn’t always explain why an ad worked or why performance dropped off. If you want to go deeper, especially on the creative side, Bestever gives you that edge.

Bestever scores your ads across key engagement metrics like hold rate, scroll-stopping power, and CTR, then highlights what’s performing, what’s wearing out, and what to test next. 

Here’s how Bestever can help you improve your Facebook ads:

• Analyze your ads' effectiveness: Bestever’s Ad Analysis Dashboard gives you instant feedback on an ad's visual impact, brand alignment, sales orientation, and audience engagement. It’ll even break down each element in detail. 
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• Get suggestions to improve every frame: If an ad isn’t hitting the mark, ask Bestever to tell you what’s wrong and get instant suggestions from its computer vision algorithm. No more guessing or wasting time — your team can start fixing those issues asap. 
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• Know your target audience: Bestever’s audience analysis tools go beyond sharing standard demographics and offer insights that help you refine both targeting and messaging. You can share your website URL, and it’ll quickly let you know who wants to hear more from you. 
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• Rapid asset generation: Fetch AI-generated images, stock photos, and video clips that all fit your brand voice. Then you can share with your design team to create multiple YouTube ad variations faster — no large creative team required.
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• Instant feedback loop: Know immediately if an ad variant underperforms, then pivot before wasting your budget.
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• Actionable recommendations: Get concrete suggestions — like which visuals to swap or calls-to-action to refine — based on real-time data comparisons

Ready to see how you can turn reports into ads that perform? Let our team show you how Bestever makes creative analysis fast, visual, and actionable.

Try a demo of Bestever for free.