Supermetrics Pricing: Complete Breakdown and Is It Worth It?

Supermetrics pricing starts at $29 per month (billed annually) for the Starter plan and scales into the hundreds with Pro and custom Business tiers. At first glance, the plans look simple, but extra connectors, users, and destinations push the real cost higher. 

In this guide, I’ll break down every plan and highlight hidden fees. I’ll also show you examples of how much Supermetrics could cost you in the real world and how Supermetrics compares to alternatives like Funnel.

Supermetrics pricing plans: At a Glance

Supermetrics offers four main plans that scale by features and users. Here are the prices (billed annually) and what each plan includes:

Supermetrics pricing plans breakdown

Supermetrics’ price looks simple until you start digging into limits and extras. It was confusing for me at first, but it actually just comes down to how many users, sources, and refresh rates each plan allows.

Here’s how each plan stacks up:

Starter: $29/month

• What’s included: 1 destination (Google Sheets, Excel, Looker Studio, or Power BI), 1 user, 3 sources, weekly refresh
• Best for: Freelancers or solo marketers testing automation
• Pros: Low entry price, no data volume fees
• Cons: Weekly refresh is limiting, add-ons increase costs fast

Growth: $159/month

• What’s included: 2 users, 7 sources, daily refresh, data transforms
• Best for: Small teams or agencies managing multiple clients
• Pros: Daily updates, wider source coverage
• Cons: Add-ons like extra connectors or users raise the bill

Pro: $399/month

• What’s included: 3 users, 10 sources, hourly refresh, advanced transformations
• Best for: Mid-size agencies or in-house teams with heavier reporting needs
• Pros: Hourly refresh, more connectors included
• Cons: Limited user count, steep monthly cost

Business: custom pricing

• What’s included: Unlimited destinations, API access, on-demand refresh, premium support
• Best for: Enterprises with complex data pipelines and compliance needs
• Pros: Flexible integrations, full support
• Cons: Pricing hidden behind sales calls

Add-ons and hidden costs

The base price of each Supermetrics plan only covers a limited set of users, sources, and accounts. If you need more than what’s included, you’ll have to pay extra for add-ons. These extras can push your monthly cost well above the sticker price, especially as your team or client list grows. 

Here’s how the add-ons are structured by plan:

Supermetrics API pricing

Supermetrics also sells access to its API, which lets you pull data from platforms like Shopify or HubSpot straight into your own systems. 

Unlike the core plans, the API is on custom pricing only. You’ll need to contact the sales team for a quote, since no public rates or plan details are listed.

Supermetrics pricing for other data sources

Beyond Google Sheets, Excel, Looker Studio, and Power BI, Supermetrics also connects to several data warehouses and storage solutions. You’ll need a custom quote for each of these services:

• Google BigQuery
  
• Snowflake
  
• Amazon Redshift
  
• Amazon S3
  
• Azure SQL Database
  
• Google Cloud Storage
  
• Azure Synapse
  
• Azure Storage
  
• Google AlloyDB
  
• SFTP

Which Supermetrics plan should you choose?

Supermetrics plans work best when matched to your team size and reporting needs. The right plan depends on how often you want data refreshed and how many sources and users you need.

Choose Starter if you:

• Work solo or run small campaigns
  
• Only need a handful of data sources with weekly refreshes

Choose Growth if you:

• Manage multiple clients or a growing team
  
• Need daily data updates and a few more connectors

Choose Pro if you:

• Run larger in-house reporting or mid-size agency accounts
  
• Rely on hourly refreshes and broader source coverage

Choose Business if you:

• Operate at enterprise scale with strict compliance needs
  
• Need on-demand refresh, API access, and premium support

Is Supermetrics worth the cost?

Supermetrics is worth the cost if you need a reliable way to move data into Sheets, Excel, or BI tools without manual exports. It works well if you need flexible pipelines and don’t mind using another platform for visualization.

• It’s worth it if: You manage reporting across several channels and want scheduled refreshes without building your own data connectors.
• It’s best for: Agencies that prepare client reports in Sheets or Looker Studio, marketing teams that rely on daily or hourly syncs, and enterprises that want scalable pipelines into warehouses.
• Skip it if: You need real-time data sync, creative insights on ad performance, or flat-rate pricing without add-on fees.

Supermetrics alternatives and pricing comparison

Supermetrics isn’t the only option for handling marketing data. Other platforms cover similar jobs, often with different pricing models and features. I’ve compared a few of the main alternatives below so you can see how they stack up on cost, use cases, and strengths. 

Let’s take a look at some Supermetrics competitors:

Example scenarios: Your true Supermetrics cost

Supermetrics’ true cost changes once you add more users, destinations, or data sources. I’ve run the numbers for different types of teams so you can see how the pricing plays out in practice.

Here are a few hypothetical examples:

Freelancer

If you’re a freelancer who wants to use Supermetrics as a pipeline, here’s what your pricing might look like:

• Starter plan: $29/month (billed annually)
  
• Two extra sources at $29 each: +$58
  
• Extra ad account: +$10
  
• Total: $97/month

Small agency

If you’re running reports for 10 clients across Meta, Google, and TikTok, here’s what the pricing looks like once you factor in extras:

• Growth plan: $159/month (billed annually)
  
• Four extra sources at $29 each: +$116
  
• Two extra users at $99 each: +$198
  
• Total: $473/month

My bottom line on Supermetrics pricing

Supermetrics is a solid choice if your goal is to move data from multiple sources into Sheets, Excel, or BI tools. It handles the pipeline job well, but the real cost rises quickly once you add more users, connectors, or accounts. 

For marketers focused on ad performance and creative insights, I see more value in tools with flat-rate pricing and built-in analysis, since they avoid the scaling fees that come with Supermetrics.

How Bestever can help you get more from Supermetrics

Supermetrics pricing outlines what you pay to move marketing data from platforms like Meta Ads, Google Ads, and TikTok into Sheets, Excel, or BI tools. That data shows clicks, spend, and conversions, but it doesn’t explain why certain creatives drive better results.

At Bestever, we use the data you collect to break down how your ads perform and show what needs to change for better results.

Here’s how Bestever can help you:

• Analyze your ads' effectiveness: Bestever’s Ad Analysis Dashboard gives you instant feedback on an ad's Visual Impact, Brand Alignment, Sales Orientation, and Audience Engagement. It’ll even break down each element in detail. 
  ‍
• Get suggestions to improve every frame: If an ad isn’t hitting the mark, ask Bestever to tell you what’s wrong and get instant, actionable suggestions on what to do to fix it. No more guessing or wasting time, your team can start fixing those issues asap. 
  ‍
• Understand your audience: Bestever’s audience analysis tools go beyond sharing standard demographics, helping refine both targeting and messaging. You can share your website URL or integrate it with your ad manager, and it’ll quickly let you know who wants to hear more from you. 
  ‍
• Rapid asset generation: Fetch AI-generated images, stock photos, and video clips that all fit your brand voice. Then you can share the creatives with your team to make multiple ad variations faster.

• Instant feedback loop: Know immediately why an ad variant underperforms, then pivot before wasting your budget.

Want to see this in action? Let our team show you how Bestever works alongside your Supermetrics data to reveal why your ads perform the way they do.

 Schedule a free demo of Bestever now.

Frequently asked questions

What is Supermetrics?

Supermetrics is a data integration tool that pulls marketing data from over 100 sources into Google Sheets, Excel, Looker Studio, and Power BI. It doesn’t build reports itself but moves data from ad platforms, analytics tools, and CRMs into your chosen destination. If you already use spreadsheets or BI tools, Supermetrics works as the pipeline that keeps your numbers updated.

What’s the cheapest Supermetrics plan?

The Starter plan is the cheapest Supermetrics plan at $29/month billed annually.

Does Supermetrics offer a free trial?

Yes, Supermetrics offers a 14-day free trial that gives you access to most features. You can use this period to test the platform before deciding to upgrade.

Does Supermetrics offer a discount?
Yes, Supermetrics offers discounts if you choose annual billing. You pay a larger amount upfront, but the overall cost is lower than paying month to month.

Is Supermetrics a market intelligence platform?

No, Supermetrics is not a full market intelligence platform; its focus is on moving your raw data into the tools you already use for reporting.

Can you use Supermetrics for competitor analysis?

No, you can’t use Supermetrics for competitor analysis because it doesn’t provide direct competitor analysis features. It only brings in data from your own accounts. To run true competitor tracking, you’d need a separate competitor analysis tool.

Does Supermetrics support digital ad intelligence?

No, Supermetrics does not support digital ad intelligence. It can move spend and performance data into Sheets or BI tools, but analyzing creative performance requires another platform.

Can Supermetrics pull data from Google Ads?

Yes, Supermetrics can pull data from Google Ads. It’s one of the most used connectors and lets you schedule refreshes to bring spend, clicks, and conversions into reports.