Foreplay.co: Is It the Best Ad Swipe Tool in 2025?

If you're in paid social, you've probably heard of Foreplay.co. It's a popular tool for saving ads from platforms like Facebook and TikTok. It’s used by creative strategists, freelancers, and performance teams alike. 

However, with more ad tools hitting the market every year, it's worth asking whether Foreplay is still the right fit in 2025.

In this article, we’ll cover: 

• Foreplay and Bestever at a glance
• Foreplay overview
• Bestever overview
• How to choose

Let’s jump right into the comparison.

At a glance: Foreplay.co vs Bestever.ai

Foreplay is a go-to for saving and organizing ads, while Bestever leans more into creative performance and analysis. If you're not sure which approach fits your workflow, here's a side-by-side look at what each tool offers:

Foreplay.co overview

Foreplay.co is built for one thing: saving ads. It helps teams collect inspiration from Facebook and TikTok ads or anywhere else they spot a good creative. You can organize ads into folders, tag them, and build swipe files for different projects or clients.

For creative teams that spend a lot of time researching, it’s a solid way to keep everything in one place.

It’s handy for agencies, freelancers, and strategists who work across multiple accounts. The Chrome extension makes it easy to grab ads on the fly, and the folder structure is clean and shareable. Some teams even use it as a visual brief when handing things off to designers.

Where Foreplay starts to feel limited is in performance insights. You won’t get data on what’s actually working, and there’s no scoring or feedback on your own creatives. It’s a storage tool, not an analysis tool.

As for Foreplay.co pricing, plans start at $49 per month, which includes team folders and basic collaboration features. There’s a free trial if you want to test the workflow before committing.

Bestever overview

Bestever takes a different approach. Instead of just storing ads, it helps you figure out which creatives are actually working, and why.

Once your Meta account is connected, Bestever pulls in your live campaigns and scores each creative based on clarity, structure, call-to-action strength, and potential fatigue. It also checks whether your ads are following ad creative guidelines. Furthermore, you can upload your ads directly into the ad analysis dashboard, removing the need to connect your account.

Bestever is built for performance marketers, media buyers, and creative strategists who want more than just inspiration. If you’re running lots of UGC or iterating on hooks, Bestever shows you which versions are converting and gives you practical feedback to improve the next round.

Unlike tools focused on swipe files, Bestever doesn’t come with a Chrome extension or visual ad library. It’s not about saving ads from other brands, it’s about making your own ads better. That makes Bestever a strong alternative if your priority is performance, not just organization.

Pricing starts at $49 per month, with support for team access, AI-powered reports, and creative analysis.

Which should you choose?

Foreplay and Bestever serve different goals. One helps you collect inspiration, the other helps you improve your own. If you're not sure which one fits your workflow, this quick guide should help. If you want to:

• Save and organize ads: Foreplay
  
• Optimize creative performance: Bestever
  
• Collaborate on swipe files with your team: Foreplay
  
• Get clear feedback on what’s working (and what’s not): Bestever
  

Bonus: Some teams use both — Foreplay to collect ads, Bestever to test their own.

How Bestever complements your ad swipe file

If you’re already using Foreplay.co to collect and organize ad inspiration, you’re halfway there. Foreplay helps creative teams build ad swipe files, making it easier to spot trends, brainstorm hooks, or brief designers. But inspiration alone doesn’t guarantee performance.

That’s where Bestever comes in. 

Bestever helps turn creative ideas into top-performing ads by showing you exactly what’s working and what’s not. Whether you're testing UGC, running video ads, or iterating on headlines, Bestever adds the performance layer that Foreplay doesn’t cover.

Here’s how: 

• Analyze your ads' effectiveness: Bestever’s Ad Analysis Dashboard gives you instant feedback on an ad's visual impact, brand alignment, sales orientation, and audience engagement. It’ll even break down each element in detail. 
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• Get suggestions to improve every frame: If an ad isn’t hitting the mark, ask Bestever to tell you what’s wrong and get instant, actionable suggestions on what to do to fix it. No more guessing or wasting time — your team can start fixing those issues asap. 
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• Understand your audience: Bestever’s audience analysis tools go beyond sharing standard demographics, helping refine both targeting and messaging. You can share your website URL or integrate it with your ad manager, and it’ll quickly let you know who wants to hear more from you. 
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• Rapid asset generation: Fetch AI-generated images, stock photos, and video clips that all fit your brand voice. Then you can share the creatives with your team to make multiple ad variations faster.
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• Instant feedback loop: Know immediately why an ad variant underperforms, then pivot before wasting your budget.

Ready to turn your swipe file into real results? Let our team show you how Bestever can make your ads work harder.

Schedule a free demo of Bestever now. 

Frequently asked questions

What does Foreplay.co do best?

Foreplay is great for saving and organizing ads from the TikTok and FB ads library. It’s ideal for creative teams who want quick access to top-performing examples. Whether you're collecting inspiration for your next launch or building swipe files for clients, Foreplay ads can help to keep your research in one tidy spot.

What does Bestever excel at? 

Bestever goes beyond collecting. It analyzes your ad creatives and tells you how they’re actually performing. You’ll get scores based on clarity, structure, and fatigue — plus tips on how to improve results. It’s a strong fit for Foreplay marketing teams who want their creatives to convert, not just look good.

Can I analyze ad performance with Foreplay?

No. Foreplay is designed to help you gather and organize examples, not to tell you which ads are working or why. You’ll need another tool if you want to go from “this looks good” to “this drives results.”

Does Bestever support TikTok ads?

Yes. Although Bestever doesn’t connect to TikTok yet, you can upload your TikTok ads to the ad analysis dashboard. This lets you access clarity scores, fatigue alerts, and creative feedback, just like you would with Meta ads. It’s a quick way to see what’s working, what’s not, and how your TikTok creatives stack up before you launch (or relaunch).

What’s the best tool to optimize ad performance?

If your goal is to improve ad results with real insights, go with Bestever. It’s helpful for marketing teams looking to upgrade creative strategies based on what the data says.

What’s a good alternative to Supermetrics for ad reporting?

If you're tired of spreadsheet-based setups, Bestever is a strong alternative to Supermetrics. It skips the manual dashboards and gives you direct insight into creative performance, like clarity scoring, fatigue detection, and actionable feedback, without needing a complex data pipeline.

How does Bestever compare to Proxima AI?

Proxima AI is helpful for managing creative workflows, but it stops short of telling you what actually works. Bestever fills that gap by scoring your ads based on clarity, structure, and engagement, so performance marketers know what to improve and what to cut.