MagicBrief vs. Bestever: Which Creative Tool Wins in 2025?

Tired of hunting for ad inspiration across Slack threads, Notion pages, and saved TikToks? I’ve been there, and I wanted a tool that actually helped my team create and improve ads without wasting time. I tested both MagicBrief and Bestever to see which one actually makes a difference. Here's what I found.

In this article, we’ll cover:

• The difference between MagicBrief and Bestever
• Feature comparison
• What real users say
• How to choose

Let’s jump right into the differences between each tool.

MagicBrief vs. Bestever: What’s the difference?

The main difference is that MagicBrief helps teams organize and plan ad ideas, while Bestever improves ads using live performance data.

MagicBrief is a creative workspace for collecting inspiration, building briefs, and sharing ideas across your team. Bestever is a performance-focused tool that analyzes your live ads and gives creative feedback based on what’s actually working.

Choose MagicBrief if: You need a faster way to organize ad concepts and build moodboards for your creative team.

Choose Bestever if: You want to improve creative performance using real ad data after launch.

Here’s a quick breakdown of how they stack up:

Meet MagicBrief: Features and highlights

MagicBrief helps creative teams collect and organize ad inspiration in one place. You can save ads from Meta, TikTok, and YouTube, tag them, and drop them into swipeboards. In 2024, Canva acquired MagicBrief to bring ad workflow tools into its creative suite.

Its key features include:

• Visual ad library and organization: Save, tag, and group ads from multiple platforms into boards.
  
  
• Creative brief builder: Turn collections into briefs your team can use for concepting and production.
  
  
• Moodboarding and swipe tools: Organize ads by hook, layout, or offer to prep for your next shoot.

MagicBrief now works more closely with Canva, which makes it easier for teams to move from inspiration to design without switching platforms.

Meet Bestever: Features and highlights

Bestever helps ad teams improve creative performance using real data. It connects to your Meta and LinkedIn ad account, analyzes past campaigns, and shows which creative elements work well and which ones don’t.

Key features include:

• AI-powered creative scoring: See how your ads perform on visual appeal, clarity, and engagement.
  
  
• Performance breakdowns: Review top and bottom ads by CTR, hold rate, and ROAS.
  
  
• User-generated content (UGC) analysis and feedback: Spot what makes your UGC hit or flop.
  
  
• Ad generation tools: Generate new creatives based on what’s converting in your account.

MagicBrief vs. Bestever: Feature-by-feature comparison

Both tools help ad teams work faster, but they solve different problems. Here’s how they compare across five key areas:

Creative organization

MagicBrief helps you collect and organize ad examples from multiple platforms. You can tag each one, group them by theme, and drag them into swipeboards. The interface feels intuitive for visual thinkers.

Bestever saves your existing ad creatives and tracks how each one performs. You can filter and sort by campaign or result, but the layout is built for analysis instead of inspiration.

Winner: MagicBrief

Briefing and collaboration

MagicBrief lets you turn inspiration into clear, shareable briefs. You can link saved ads, write context, and hand it off to designers or editors quickly.

Bestever gives you creative summaries and performance insights, but not structured briefs. It helps your team decide what to fix, not how to build from scratch. 

Winner: MagicBrief

Performance feedback

MagicBrief doesn’t show how ads perform. You can make notes or group examples, but there’s no built-in performance data.

Bestever connects to your Meta and LinkedIn ad accounts and pulls in actual results. You can see what worked by metric, review each creative frame, and spot trends in performance.

Winner: Bestever

AI creative generation

MagicBrief doesn’t generate ad creatives. It helps you plan them, but you’ll still need to build them yourself using tools like Canva.

Bestever can generate new ads using your top-performing patterns. You can feed it your brand assets and get new video, image, or text creatives based on what converts.

Winner: Bestever

Overall creative testing + strategy

MagicBrief helps you prep campaigns, but it can’t test ideas or track what performs best.

Bestever shows you which hooks, visuals, and messages drive results. It breaks down UGC by performance, tags high-performing frames, and gives you data-backed direction for optimizing your creatives.

Winner: Bestever

What real users are saying

Both tools get love for different reasons. MagicBrief earns points for simplicity and design workflow. Bestever stands out for performance feedback and creative suggestions.

Let’s take a closer look at what users say:

MagicBrief

Pros

• Easy to use and visually clean
  
• Makes it quick to organize ad references in one place
  
• Helpful for building briefs when working with freelancers or designers
  
  

Cons

• No analytics or performance data
  
• Feels limited if you're running large paid campaigns
  
• Some users say they still have to use extra tools like Canva, Figma, or Notion

Bestever

Pros

• Saves time by showing what’s working in your current ads
  
• Clear suggestions on how to fix low-performing creatives
  
• Helps turn performance data into action fast
  
  

Cons

• Needs connected ad data to work well
  
• Less helpful before launch
  
• Teams focused only on visuals might find it too analytical

How to make your choice

MagicBrief is a clean, fast tool for organizing ad ideas and turning them into creative briefs. 

Bestever gives you post-launch feedback and real data to improve your ads’ creative performance. If your goal is to boost results and learn from your ad spend, Bestever is the stronger pick.

However, MagicBrief still makes sense if you’re focused on concepting or working in a design-heavy workflow.

MagicBrief is better for:

• Creative directors and designers building moodboards or briefs
  
• Small teams that work closely with freelancers or internal editors
  
• Early-stage campaigns that haven’t launched yet

Bestever is better for:

• Media buyers and performance marketers running paid social
  
• Teams looking to improve creatives based on real performance data
  
• Brands that want to scale high-performing UGC or ad formats quickly

My verdict

After using both tools, I’d pick Bestever for any team running ads at scale. It gives you clear answers you can act on. You’ll see what worked, what didn’t, and what to fix next.

MagicBrief is great for organizing ideas, but it stops short of helping you improve results. If performance matters more than presentation, and you care about results over just making magic ads, Bestever is the better choice.

Frequently asked questions

Is MagicBrief owned by Canva?

Yes, MagicBrief is now owned by Canva. Canva acquired it in 2024 to bring ad workflow tools into its creative suite and make it easier to go from idea to design in one place.

What does Bestever do?

Bestever analyzes your ad account and uses real data to show you how to improve creative performance. It connects to your Meta and LinkedIn accounts, reviews your creatives, and highlights what’s working and what needs to change.

Can I use both tools together?

Yes, you can use both MagicBrief and Bestever in the same workflow. MagicBrief helps you collect ad inspiration and build clear creative briefs before production. Once your ads are live, Bestever steps in to analyze performance, highlight what’s working, and suggest improvements. This combo lets you plan visually with MagicBrief, then optimize with real data from Bestever.

Does Bestever generate ad creatives?

Yes, Bestever does generate ad creatives. It can generate ads from audience personas and your input on brand information and intent. It can also generate them based on your live performance data. 

Which tool helps improve ROAS the most?

Bestever helps with improving return on ad spend (ROAS). It shows you which ads are driving results and which ones are underperforming, using performance metrics like CTR, hold rate, and purchase data.

Can Bestever help with UGC ads?

Yes, Bestever helps with user-generated content (UGC) ads by analyzing performance across different creators, hooks, and formats. It tags what’s driving clicks or conversions and shows patterns in successful UGC, so your team knows what to repeat or adjust in future shoots.

What makes Bestever different from ad libraries?

Bestever is different from ad libraries because it analyzes your ad account data and offers specific feedback based on your past performance. Instead of showing what others are running, it gives creative analysis and performance feedback based on your results.

Does Bestever work with Meta ad accounts?

Yes, Bestever works with Meta ad accounts. It connects directly, pulls your creatives, scores them, and shows you what to improve based on real ad performance.

What’s the difference between Bestever and a tool like AdCreative?

The difference between Bestever and a tool like AdCreative is in the depth of their creative generation and analysis. AdCreative currently offers more advanced tools for generating ads before launch. Bestever focuses more on post-launch performance, giving detailed analysis and creative feedback based on real data. If you want both fast generation and deep insights, these tools can work well together.

How Bestever helps you optimize your ads using creative feedback

If you’re testing tools like MagicBrief, chances are you're trying to launch content that converts. Bestever helps you get there by showing what actually works and how to improve creative performance using real data collected after you launch.

Here’s how: 

• Analyze your ads' effectiveness: Bestever’s Ad Analysis Dashboard gives you instant feedback on an ad's visual impact, brand alignment, sales orientation, and audience engagement. It’ll even break down each element in detail. 
  ‍
• Get suggestions to improve every frame: If you see an ad underperforming, you can ask Bestever to tell you what’s wrong and get instant, actionable suggestions on what to do to fix it. No more guessing or wasting time, your team can start fixing those issues asap. 
  ‍
• Understand your audience: Bestever’s audience analysis tools go beyond sharing standard demographics, helping refine both targeting and messaging. You can share your website URL or integrate it with your ad manager, and it’ll quickly let you know who wants to hear more from you. 
  ‍
• Rapid asset generation: Fetch AI-generated images, stock photos, and video clips that all fit your brand voice. Then you can share the creatives with your team to make multiple ad variations faster.
  ‍
• ‍Instant feedback loop: Know immediately why an ad variant underperforms, then pivot before wasting your budget.

Ready to stop wasting budget on ads that don’t perform? Let our team show you how Bestever helps you create, analyze, and improve creatives using real data.

Schedule a free demo of Bestever now.