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What is Linear Attribution? +10 Key Ways It Affects Ad Spend

Linear attribution gives equal credit to all touchpoints on a customer’s journey. Learn how it works and 10 ways it affects where and how you spend on ads.

Last Click Attribution Model: How It Works, Pros and Cons

The last click attribution model gives all the credit to the final touchpoint before conversion. Learn how it works, when to use it, and alternatives to consider.

Facebook Ad Targeting: Tips & Strategies for Conversions (2025)

Find out how Facebook ad targeting works, which options actually perform, and how to fine-tune your Facebook ad campaigns for better ROI in 2025.

What Makes the Best Holiday Ads? (+ 10 Inspiring Examples)

The best holiday ads use emotional storytelling and smart strategy to convert. Check out 10 top online holiday ads and learn what makes them work.

Top 7 Competitor Keyword Analysis Tools for Free in 2025

Need a competitor keyword analysis tool for free? Learn more about the 7 top options, including SpyFu, Google Keyword Planner, and Ubersuggest.

Google Ads Competitor Analysis: Tools & Tactics in 2025

Learn how to conduct a Google Ads (formerly AdWords) competitor analysis in 2025. Use tools like SpyFu, Semrush, and Ahrefs to track keywords, ad strategies, and PPC trends.

The 18 Best Competitor Analysis Tools for Digital Ads in 2025

Need a competitor analysis tool for your digital ads? Check out Bestever, Adbeat, and Semrush to track trends, analyze strategies, & improve ad performance in 2025.

Dynamic Product Ads (DPAs): What They Are & How They Work

Learn how dynamic product ads (DPAs), automatically target shoppers and increase conversions. Plus, the platforms to use for your campaigns.

AI Video Ads: What They Are & Top Strategies to Succeed (2025)

AI video ads make creating engaging content easier than ever. Learn how they work, the best tools to use, and tips for making high-converting ads.

SpyFu Pricing and Features: Is It the Best Choice for 2025?

SpyFu is a competitive intelligence tool for pay-per-click marketing and SEO. Learn about its pricing, key features, and how it compares to other top platforms.

Creative Fatigue: What It Is and How to Avoid It in 2025

Creative fatigue happens when people get tired of seeing the same ads repeatedly. Learn how to spot the signs, refresh your creatives, and avoid fatigue in 2025.

Creative Strategists: What They Are & Why You Need Them in 2025

A creative strategist blends data and creativity to develop campaigns that connect with audiences. Learn what they do and why they matter in 2025.