The 8 Best AdSpy Alternatives for 2025 (Free + Paid Picks)

Not every tool fits every workflow, and that’s why plenty of marketers eventually start looking for an AdSpy alternative. Whether it’s the broader ad coverage from BigSpy, the creative organization tools in Foreplay, or Bestever’s performance-based feedback, there are better fits depending on what you need.

In this article, we’ll cover: 

• The top reasons users switch from AdSpy
• Our top 8 AdSpy alternatives (free + paid)
• How Bestever differs from AdSpy

Let’s start by looking at why people might look for an alternative to AdSpy.

Why people might look for an AdSpy alternative

AdSpy has been around for a while and still has a loyal following, but it’s not for everyone. Here’s a quick breakdown of why some marketers and media buyers might want an alternative:

• No free trial or free plan: With AdSpy, you’ll need to commit upfront, which isn’t ideal for lean teams or anyone just testing the waters.
  
  
• Costly monthly subscription: At nearly $150 per month, it can eat into your budget fast, especially if you’re using other tools too.
  
  
• Steep learning curve: User reviews on websites like Capterra show that some users have found learning how to use AdSpy challenging for a beginner.
  
  
• Limited ad platform coverage: AdSpy only tracks Meta ads, so if you're running campaigns on TikTok, YouTube, or Pinterest, you're out of luck.
  
  
• No creative scoring or performance insights: You’ll see the ads, but you won’t get built-in data on what’s actually working.

TL;DR: Top 8 AdSpy alternatives in 2025

1. Bestever: Best for performance-focused creative teams
2. BigSpy: Best for broad platform coverage on a budget
3. Foreplay: Best for UGC ad inspiration and moodboarding
4. Dropispy: Best for scrappy brands tracking Meta trends
5. Minea: Best for product-based ad tracking with ecommerce filters
6. PowerAdSpy: Best for audience targeting and influencer filters
7. Anstrex: Best for native ads and push networks
8. Adbeat: Best for advanced media buying and agency teams

1. Bestever: Best for performance-focused creative teams

Bestever is a creative analysis and ad generation tool that helps you figure out what’s working and make more of it. It connects to your Meta ad account, analyzes performance, and even generates new creatives based on your top ads.

Advantages over AdSpy

Bestever has some advantages over AdSpy, such as:

• Creative-first focus: Gives real feedback on visual hooks, hold rate, and messaging, not just ad placement.
  
  
• Ad generation built in: Create new ads directly from performance data.
  
  
• Multi-persona support: Tailor ads to different audiences using built-in personas.
  
  
• Modern interface: Clean, intuitive, and designed for speed.

Ideal users

Bestever is built for marketers, media buyers, and creative strategists who want real performance insights and a faster way to test and improve their ads.

Pricing

Bestever offers a 7-day free trial, then pricing starts at $99 per month. Enterprise pricing is also available.

Bottom line

Bestever is a solid pick if you want to test quickly and build new creatives based on what’s already working. It’s also helpful for spotting patterns in top ads and turning them into repeatable wins.

2. BigSpy: Best for broad platform coverage on a budget

BigSpy is one of the most popular AdSpy alternatives. It covers a wide range of ad platforms, including Meta, TikTok, YouTube, Pinterest, Twitter, and more, so it’s great if you’re running campaigns across multiple channels. 

Advantages over AdSpy

BigSpy has some advantages over AdSpy, such as:

• Multi-platform support: Track ads across more than just Meta.
  
  
• Quick filters: Easily sort by platform, CTA, language, and industry.
  
  
• Live ad data: See when ads launched and how long they’ve been active.

Ideal users

BigSpy is for small teams, solo marketers, or anyone who needs broad ad visibility without spending much.

Pricing

Try for $1, then the basic plan starts at $9 per month to track 25 ads daily.

Bottom line

BigSpy offers more platform coverage than AdSpy and doesn’t lock you into a subscription right away. It’s a solid starter tool for competitive research.

3. Foreplay: Best for UGC ad inspiration and moodboarding

Foreplay isn’t your typical ad spy tool; it’s built more like a creative library for UGC and short-form ads. You can save, tag, and organize ads from Meta, TikTok, and YouTube into boards, then share them with your team. It’s popular with creative strategists who want to build swipe files, moodboards, or pitch decks.

Advantages over AdSpy

Foreplay has some advantages over AdSpy, such as:

• Collaboration features: Create and share boards with your team.
  
  
• Visual workspace: Tag and comment on ads for easy feedback.
  
  
• Built for UGC workflows: Great for agencies and brands using creators.
  
  
• Browser extension: Save ads directly from Meta’s Ad Library.

Ideal users

Foreplay is good for creative teams who want an organized space to collect and collaborate on ad inspiration.

Pricing

Free 7-day trial, then the Basic plan starts at $59 per month for 1 user.

Bottom line

If you’re more focused on creative inspiration than technical ad data, Foreplay gives you the tools to organize, present, and reuse ideas with ease.

4. Dropispy: Best for scrappy brands tracking Meta trends

Dropispy focuses entirely on Facebook and Instagram ads, but it’s packed with filters and rankings that help you spot trending creatives fast. You can sort ads by engagement, category, CTA type, or even the structure of the landing page.

Advantages over AdSpy

Dropispy has some advantages over AdSpy, such as:

• Landing page analysis: See where the ad leads and how the site is structured.
  
  
• Performance filters: Sort by popularity, likes, shares, or comment volume.
  
  
• User-friendly interface: Easier to navigate than AdSpy’s legacy layout.
  
  
• Low-cost plans: Great for early-stage brands or solo marketers.

Ideal users

Dropispy works well for ecommerce brands or freelancers who want to analyze Meta ad trends without overspending.

Pricing

Dropispy has a limited free plan, then plans start at $29.90 per month for access to advanced filters.

Bottom line

If you’re focused on Meta ads and want a leaner, more modern tool than AdSpy, Dropispy is a strong pick, especially for product-heavy brands. Dropispy is also an AdSpy free alternative, though its free plan offers limited features.

5. Minea: Best for product-based ad tracking with ecommerce filters

Minea stands out among ad spy tools for its strong focus on ecommerce. It tracks ads across Meta, TikTok, Pinterest, and Snapchat, and helps you uncover trending products before they take off. With filters for product niches, engagement, and even influencer placements, it can help surface what’s hot right now.

Advantages over AdSpy

Minea has some advantages over AdSpy, such as:

• Multi-platform coverage: Tracks more channels than AdSpy.
  
  
• Product focus: Ideal for discovering top-selling physical products.
  
  
• Influencer discovery: Find creators promoting specific products.
  
  
• Niche filters: Segment ads by category like beauty, tech, or fitness.

Ideal users

Minea is ideal for ecommerce founders, dropshippers, and marketers hunting for product trends.

Pricing

Minea offers a free trial, then the Starter plan costs $49 per month for access to their Facebook Ads Spy.

Bottom line

Among product-focused ad spy tools, Minea offers one of the strongest combinations of niche filtering and multi-platform reach.

6. PowerAdSpy: Best for audience targeting and influencer filters

PowerAdSpy has been around for years and is well-known for its deep ad discovery features and reliable competitor research tools. It covers Meta, Instagram, YouTube, Google, LinkedIn, and more, with built-in audience insights that show you who’s actually seeing the ads.

Advantages over AdSpy

PowerAdSpy has some advantages over AdSpy, such as:

• Broader platform range: Includes YouTube and LinkedIn ads.
  
  
• Audience filters: See targeting details like age, gender, and device.
  
  
• Affiliate and influencer tracking: Great for partnership-heavy campaigns.
  
  
• Ad engagement insights: View comments and reactions to spot top performers.

Ideal users

PowerAdSpy is ideal for marketers who need detailed audience targeting and wide ad coverage across platforms like Meta, Google, YouTube, and LinkedIn.

Pricing

You can test any plan for a few dollars. $1 gives you 3 days on the basic plan, and $7 unlocks 7-day trials on the others. After that, the basic plan starts at $69 per month and includes access to Facebook, Instagram, Google, and YouTube ad data.

Bottom line

If you want an all-in-one tool with deep filters across multiple platforms, PowerAdSpy is one of the more full-featured ad spy tools worth exploring.

7. Anstrex: Best for native ads and push networks

Anstrex is a specialized ad spy tool focusing heavily on native and push ads. It’s a favorite among affiliate marketers and media buyers running campaigns on Taboola, Outbrain, RevContent, and other native platforms. You can also dig into landing pages, download them, and even use the built-in editor to tweak and deploy your own versions.

Advantages over AdSpy

Anstrex has some advantages over AdSpy, such as:

• Native ad tracking: Covers platforms AdSpy doesn’t touch.
  
  
• Landing page download and editor: See what’s working and reuse fast.
  
  
• Push ad support: Track campaigns on push traffic networks.
  
  
• Detailed spend and duration data: Spot long-running, high-budget ads.

Ideal users

Anstrex is good for affiliate marketers and performance advertisers running native or push campaigns.

Pricing

When it comes to pricing, Anstrex Instream and Dropship are free, Native costs $79.99 per month, and Push and Pops cost $89.99 per month.

Bottom line

Anstrex is a go-to if you're focused on native or push traffic. It fills a gap left by Meta-only tools like AdSpy.

8. Adbeat: Best for advanced media buying and agency teams

Adbeat is a competitive intelligence tool built for agencies and advanced media buyers working with display advertising. It gives you a clear picture of where competitors are spending across Google Display Network, programmatic platforms, and direct buys, so you can see which placements and publishers are driving results.

Advantages over AdSpy

Adbeat has some advantages over AdSpy, such as:

• Display ad focus: Covers channels that AdSpy doesn’t touch.
  
  
• Spend estimates: See how much brands are spending and where.
  
  
• Publisher insights: Identify top-performing placements by domain.
  
  
• Agency-ready dashboards: Built with multi-client use in mind.

Ideal users

Adbeat works for agencies and experienced media buyers focused on display and programmatic ad strategies.

Pricing

AdBeat allows you to use a limited version of their tool for free. Then, the Standard plan starts at $249 per month for 1000 results per search.

Bottom line

Adbeat is built for scale. If you're managing large budgets or need detailed insights across the display ecosystem, it's one of the powerful options out there.

AdSpy Alternatives at a Glance

Not every tool needs to be a one-to-one replacement for AdSpy. Depending on your goals, you might prioritize creative insights, platform support, or better pricing. Here is a side-by-side look at eight standout options:

How we chose the best AdSpy alternatives

There are a lot of tools out there that claim to help you spy on ads or analyze creatives, but not all of them are built the same. To narrow this list down, we focused on tools that offer real value depending on your goals, whether that’s creative research, cross-platform tracking, or better pricing.

Here’s what we looked at when picking these tools:

• Creative search depth: How well the tool lets you filter ads by format, platform, hook, or audience.
  
  
• Ease of use: A clean, intuitive interface matters, especially for fast-moving teams.
  
  
• Affordability: We included tools with free plans, low-cost trials, or flexible pricing for smaller teams.
  
  
• Unique value: Extra features like fatigue tracking, hold rate analysis, landing page downloads, or AI suggestions helped certain tools stand out.

We also considered a few nice-to-haves:

• Chrome extensions for quick saving
  
  
• Audience targeting filters
  
  
• Free trial access
  
  
• Multi-platform ad libraries
• Team-friendly features like sharing, commenting, or folders

What makes Bestever different from AdSpy?

AdSpy focuses on showing you Meta ads, but that’s pretty much where it ends. Bestever goes several steps further by helping you figure out what’s actually working and giving you the tools to act on that data. You get insights like hook engagement, drop-off points, and click-through rate. Then, you can generate new creatives directly from those insights.

Bestever also supports LinkedIn ads, helps you tailor creatives to audience personas, and tags visual hooks using computer vision. If you want creative performance data and the ability to quickly remix or build new ads, Bestever can help.

Frequently asked questions

Is AdSpy free?

No, AdSpy doesn’t offer a free plan or trial. You’ll need to subscribe upfront, which makes it tough if you’re just testing tools or comparing options. If you’re looking for truly free spy tools, Anstrex or Dropispy are better places to start.

Does Bestever support UGC creatives?

Yes. Bestever is actually built to analyze and generate UGC creatives. You can review your top-performing user-generated content, tag common hooks or formats, and remix variations tailored to different audiences.

Which spy tool covers the most platforms?

BigSpy leads here, with support for Meta, TikTok, YouTube, Pinterest, Twitter, and more. If you need wide coverage, it’s the most versatile option.

Do these tools help me follow creative guidelines?

Most tools help you collect and sort ads, but tools like Bestever actually help you stick to your ad creative guidelines. You can tag visual hooks, analyze messaging patterns, and generate new creatives that align with what’s already performing for your brand. It’s a smart way to keep your team consistent without slowing things down.

Can I track TikTok ads with AdSpy?

No. AdSpy only tracks Meta ads. For TikTok, try BigSpy, Minea, or Foreplay. They all include TikTok in their ad libraries.

Is there a cheaper version of AdSpy?

There’s no true “lite” version of AdSpy, but tools like Dropispy and BigSpy offer similar features for a lot less. Dropispy even includes a decent free limited plan.

Does Bestever integrate with Meta Ads?

Yes. You can connect your Meta ad account to bring in creative data, analyze performance, and generate new ads all in one place.

What’s the easiest tool for beginners?

Dropispy is probably the most beginner-friendly. It’s simple, affordable, and focused on Meta ads. BigSpy is another great choice if you want more platform variety.

How Bestever can complement ad spy tools

If you’ve been searching for an AdSpy alternative, you’ve probably realized that finding ads is only half the battle. Knowing which creatives to run and why they actually work also drives results. That’s why creative analysis is an important part of your strategy. 

Great ads don’t just happen by accident. They follow patterns, speak to specific audiences, and are built around clear goals. The right tools help you spot those patterns early, so you can move faster, spend smarter, and build ads that actually convert. Bestever can help.

Bestever is built for performance-focused creative teams and can take you from raw data to fully-formed campaigns in a fraction of the time.

Here’s how:

• Analyze your ads' effectiveness: Bestever’s Ad Analysis Dashboard gives you instant feedback on an ad's visual impact, brand alignment, sales orientation, and audience engagement. It’ll even break down each element in detail. 
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• Get suggestions to improve every frame: If an ad isn’t hitting the mark, ask Bestever to tell you what’s wrong and get instant, actionable suggestions on what to do to fix it. No more guessing or wasting time — your team can start fixing those issues asap. 
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• Understand your audience: Bestever’s audience analysis tools go beyond sharing standard demographics, helping refine both targeting and messaging. You can share your website URL or integrate it with your ad manager, and it’ll quickly let you know who wants to hear more from you. 
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• Rapid asset generation: Fetch AI-generated images, stock photos, and video clips that all fit your brand voice. Then you can share the creatives with your team to make multiple ad variations faster.
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• Instant feedback loop: Know immediately why an ad variant underperforms, then pivot before wasting your budget.

Tired of wasting time on creatives that don’t convert well? See how Bestever gives you the data, insights, and tools to build high-performing ads, fast. 

Schedule a free demo of Bestever now.