Is AdSpy Pricing Worth It? 2025 Plans, Features, & Alternatives

If you're looking into ad intelligence tools, you've probably come across AdSpy. It's a go-to platform for digging into Facebook and Instagram ads, but figuring out whether AdSpy pricing is worth it in 2025 can take some digging.

This guide breaks down what AdSpy offers, who it's best for, and how AdSpy pricing compares to similar tools, so you can decide if it fits your workflow and budget.

In this article, we’ll cover:

• What AdSpy is and who it’s for
• AdSpy pricing plans
• When AdSpy may not be the right fit for you
• Top 4 AdSpy alternatives

Let’s start by talking about what AdSpy is.

What is AdSpy?

AdSpy is a competitive ad intelligence tool for finding and researching Facebook and Instagram ads. It gives you access to a massive ad database, so you can search by keywords, landing pages, call-to-actions, and more.

It’s designed to help marketers spot trends, test angles, and scout what competitors are running. Whether you’re digging for ideas or benchmarking performance, the goal is simple — save time by showing you what’s already working in your niche.

Platform summary and key features

As a competitor analysis tool, AdSpy focuses entirely on Facebook and Instagram, giving users access to one of the largest searchable ad libraries for those two platforms. It’s built for speed and depth, making it easy to surface ads based on very specific criteria.

Here are some of the standout features:

• Keyword search: Type in any word or phrase to see ads using it in the copy, headline, or landing page.
  
  
• Landing page preview: Click through to view where the ad leads without leaving the platform.
  
  
• Advanced filters: Sort ads by platform, ad type, language, CTA, age range, gender, and even engagement date.
  
  
• Ad copy and engagement tracking: While limited, you can still view visible likes and comments to get a surface-level idea of traction.
  
  
• Global targeting: Search by country to see what’s trending in different regions — helpful for international campaigns or localizing hooks.

What kinds of teams choose AdSpy?

AdSpy is a solid pick for advertisers who want quick, no-fuss access to a huge library of Meta ads. It’s pretty handy for people who test ad angles fast and need to spot winning creatives without sifting through clutter.

AdSpy is commonly used by:

• Solo advertisers and ecommerce media buyers: Those running Facebook and Instagram ads for dropshipping, Shopify, or single-product brands often rely on AdSpy to uncover high-performing hooks and headlines.
  
  
• Dropshipping teams: Especially those focused on rapid creative testing to stay ahead of competitors.
  
  
• Affiliate marketers: Professionals and entrepreneurs in this space use AdSpy’s filters to track active offers, landing pages, and promotional angles.
  
  
• Performance-focused agencies: Smaller creative and growth teams turn to AdSpy for fast idea generation and to build swipe files during planning phases.

AdSpy pricing plans (2025 breakdown)

AdSpy keeps its pricing simple with one standard plan at $149 per month. This gives you full access to the platform’s features, including advanced filters, landing page previews, and global ad search.

AdSpy gives you up to 100,000 ad views per month, which covers a high volume of searches and filters — as long as your total ad views stay within that limit.

The flat-rate model is ideal for solo users or small teams who want predictable pricing without the micromanagement of credit tracking. And because all features are unlocked by default, you don’t have to upgrade to a higher-tier plan just to try a certain filter or tool.

Discount options

AdSpy doesn’t advertise discounts on its main site, but limited-time offers and partner promotions do exist. These typically appear at checkout or through third-party affiliates. If you're planning to subscribe, it’s worth checking with reputable sources to see if any deals are currently available.

Is AdSpy worth it?

If you’re a solo media buyer or running a lean ecommerce team, AdSpy can be a solid investment. It’s fast, has a massive Meta ad library, and makes it easy to dig up winning creatives without needing a whole analytics stack behind you.

But it does have some trade-offs. The platform is all about search and discovery — not performance breakdowns. If you already have a good creative process or use a separate tool for scoring, tagging, or fatigue detection, AdSpy might feel a bit limited.

Here’s a quick summary of where it stands out and where it might fall short:

• Great fit: Quick research, idea generation, and building swipe files
  
  
• Less helpful: Deep creative analysis, team collaboration, or engagement breakdowns

When AdSpy might not be a fit

AdSpy helps you find Meta ads fast. But if you’re looking for deeper creative insights or cross-platform research, it might not be the right tool for the job.

You might want to skip AdSpy if:

• You want to analyze why creatives succeed: AdSpy shows you the ads, but it won’t tell you what’s working or why.
  
  
• You need creative scoring or fatigue detection: There’s no tagging system for hooks, visual cues, or drop-offs in performance.
  
  
• You want to preview ad engagement in detail: AdSpy lets you see likes, comments, and shares, and even filter by those metrics — but it stops short of deeper insights like sentiment trends or nuanced engagement analysis.
  
  
• Your budget is tight or you need multi-user access: There’s only one plan, and no team-tier pricing. If you're managing a larger crew, it adds up quickly.

If those are dealbreakers, there are other tools out there with deeper analytics or broader platform coverage. We’ll go over those in the next section.

The top 4 AdSpy alternatives of 2025

If AdSpy’s limited analysis or pricing structure feels like a mismatch, there are plenty of other tools worth looking at. 

Here are four of the top alternatives to consider in 2025:

1. Bestever: Best for diagnosing and improving ad performance

Bestever is a creative analysis and creative analytics tool that helps you figure out why your ads work, or why they don’t. It scores your own creatives for clarity, hook strength, visual quality, and more. Unlike AdSpy, which is focused on discovery, Bestever is built for optimization, making it a better fit for teams that care about results, not just research.

Key features

• AI scoring: Rates your ads on hooks, structure, CTA strength, and clarity
  
  
• Creative audit tools: Acts like a mini Facebook ads audit by scoring your hooks, structure, and visuals automatically
  
  
• Persona-based ad generation: Generate new ads tailored to specific audiences
  
  
• Historical analysis: Spot what’s worked in the past and why
  
  
• Team collaboration: Share reports and add comments for feedback loops

Pros

• Pinpoints what makes ads effective
  
• Helps reduce creative fatigue
  
• Makes it easier to brief designers with clear action items
  
• Fast ideation with AI generation tools

Cons

• Doesn’t include a searchable ad library like AdSpy
  
• Requires creative assets to get started (not a tool for ad spying)

Pricing

Bestever offers a 7-day free trial, then pricing starts at $99 per month. Enterprise pricing is also available.

2. Minea: Best for multi-platform ad and influencer tracking

Minea is a spying tool for Meta, TikTok, Pinterest, and influencer campaigns. It’s a good fit for dropshippers and ecommerce teams who want to spot viral products and monitor creator trends. Compared to AdSpy, Minea offers broader platform coverage and influencer insights, but it’s less focused on fast Meta-only search.

Key features

• Multi-platform search: Meta, TikTok, Pinterest
  
  
• Influencer tracking: See who’s promoting what
  
  
• Trend spotting: Find hot products and creative hooks
  
  
• Chrome extension: View ads on-platform
  
  
• Niche filters: Built for product researchers

Pros

• Covers more platforms than AdSpy
  
• Combines ads and influencer data
  
• Easy to track product trends

Cons

• Less Meta-focused
  
• Some features locked behind higher-tier plans

Pricing

Minea offers a free trial, then the Starter plan costs $49 per month for access to their Facebook ads spy.

3. Dropispy: Best for budget-friendly Facebook ad research

Dropispy is a lightweight ad spy tool focused entirely on Facebook. It’s built for beginners, solo ecommerce founders, and dropshippers who need affordable access to ad inspiration without a big learning curve. Compared to AdSpy, it’s less powerful in terms of filtering and volume, but it’s way easier on the wallet, which makes it a solid entry point for early-stage users.

Key features

• Facebook-only ad library: No multi-platform coverage
  
  
• Simple filters: Search by keywords, country, engagement, and more
  
  
• Chrome extension: View and save ads from your feed
  
  
• Landing page preview: See where the ad leads
  
  
• Product spying: Find ads promoting trending products

Pros

• Lower cost than AdSpy
  
• Easy for beginners to use
  
• Good for quick ad discovery

Cons

• Facebook only
  
• Limited advanced filters
  
• No creative scoring or analysis tools

Pricing

Dropispy has a limited free plan, then plans start at $29.90 per month for access to advanced filters.

4. BigSpy: Best for broadest ad platform coverage

BigSpy is an ad spy tool that supports a wide range of platforms, including Facebook, Instagram, TikTok, Pinterest, Twitter, and more. It’s a good option for marketers running cross-channel campaigns who want one place to browse ads from multiple networks. Compared to AdSpy, BigSpy offers more platform variety but trades off some depth and speed in Meta-specific search.

Key features

• Multi-platform support: Facebook, TikTok, YouTube, Twitter, Pinterest
  
  
• Ad engagement preview: View likes, comments, and shares
  
  
• Basic analytics: See ad run time, interaction rates, and trends
  
  
• Custom filters: Narrow by platform, CTA, niche, and more
  
  
• Saved ads and boards: Organize findings for easy reference

Pros

• Covers more platforms than AdSpy
  
• Lets you preview engagement data
• Affordable prices

Cons

• Slower search compared to AdSpy
  
• Less Meta-specific precision

Pricing

Try for $1, then the basic plan starts at $9 per month to track 25 ads daily.

Bestever vs. AdSpy: When to use each

AdSpy is great when you need to search fast, spot trends, or build a swipe file of Facebook and Instagram ads. Bestever is the better choice when you're ready to go deeper with diagnosing why your ads work (or don’t), improving creative performance, and collaborating with your team. 

Some teams actually use both — they start by collecting examples in AdSpy, then run those assets through Bestever for scoring, feedback, and AI-powered creative updates.

Frequently asked questions

Is there a free trial or group buy option?

There currently does not appear to be an AdSpy free trial, according to their website. You may be able to find coupons or discounts from affiliates and official promotions, so keep your eyes peeled.

Which AdSpy plan is best for agencies?

There’s only one plan available, which does make things a lot easier. The only problem is you only get 100,000 views per month, so if you’re a massive agency that may use those views up very quickly, AdSpy may feel limiting.

What’s the best alternative to AdSpy in 2025?

That depends on your goals. For creative analysis and ad improvement, Bestever is the strongest pick. For multi-platform spying, Minea or BigSpy are solid.

How does AdSpy compare to Bestever?

AdSpy helps you find ads; Bestever helps you understand and improve them. Many users collect ads with AdSpy, then upload them to Bestever for scoring and feedback.

Can I use AdSpy to find TikTok ads?

No. AdSpy only covers Facebook and Instagram. For TikTok ad research, consider tools like Minea or BigSpy.

Does AdSpy include ad engagement metrics?

Yes. AdSpy shows metrics like likes, comments, and shares, and lets you filter or sort ads based on these numbers. You can also track engagement trends over time, such as “likes over time” for a specific ad. However, it doesn’t offer built-in sentiment analysis or detailed breakdowns of comment tone or ad performance.

What kind of advertisers use AdSpy the most?

Dropshippers, affiliates, and solo media buyers are the most common users, especially those running Meta campaigns and testing creative angles.

How is AdSpy different from Minea or Dropispy?

AdSpy offers faster, more powerful searches on Meta ads. Minea supports more platforms and influencers, while Dropispy is cheaper and simpler for Facebook-only research.

How does AdCreative compare to AdSpy?

AdCreative.ai focuses on generating ad creatives using AI, not spying on competitor ads. It’s good for teams that need help producing image and text ads quickly. AdSpy, on the other hand, is built for ad research, helping you find and study what others are running on Facebook and Instagram. If you’re looking for inspiration, go with AdSpy. If you need to generate assets from scratch, AdCreative is the better fit.

How Bestever can help your team maximize ROI

If you’ve been comparing tools or looking into AdSpy pricing, you’re probably already thinking about how to get more out of your ad budget. Finding winning ads is helpful, but if you want to actually improve creative performance, you need more than just inspiration — you need feedback, clarity, and speed. That’s where Bestever can help.

Bestever is a creative performance platform that can help you audit, improve, and generate high-converting ads without wasting time or budget. Whether you’re flying solo or managing a team, Bestever shows you exactly what’s working, what’s not, and what to do next.

Here’s how: 

• Analyze your ads' effectiveness: Bestever’s Ad Analysis Dashboard gives you instant feedback on an ad's visual impact, brand alignment, sales orientation, and audience engagement. It’ll even break down each element in detail. 
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• Get suggestions to improve every frame: If an ad isn’t hitting the mark, ask Bestever to tell you what’s wrong and get instant, actionable suggestions on what to do to fix it. No more guessing or wasting time — your team can start fixing those issues asap. 
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• Understand your audience: Bestever’s audience analysis tools go beyond sharing standard demographics, helping refine both targeting and messaging. You can share your website URL or integrate it with your ad manager, and it’ll quickly let you know who wants to hear more from you. 
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• Rapid asset generation: Fetch AI-generated images, stock photos, and video clips that all fit your brand voice. Then you can share the creatives with your team to make multiple ad variations faster.
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• Instant feedback loop: Know immediately why an ad variant underperforms, then pivot before wasting your budget.

Ready to upgrade your ad strategy? Let our team show you how Bestever can take your creatives from okay to top-performing.

Schedule a free demo of Bestever now.